Platforms like Facebook, twitter, Instagram, linkedin and YouTube are among some of the biggest platforms for influencer marketing campaigns due to the large and diverse audience they can provide for your brand. After realizing the potential, these platforms have now changed a lot of features so that they can allow influencer marketing to happen smoothly. Make sure that you choose the influencer that is somehow related to your niche. This will allow them to create more interesting and engaging content for their audience that can drive results for your campaign. The content and the image of the influencer hold a lot of importance in making your campaign successful. This is why you should do a thorough research about influencers, their content and their audience before hiring them.