Role of Artificial Intelligence in Digital Marketing - Aimstorm Solutions

Role of Artificial Intelligence in Digital Marketing

Digital Marketing Company in Dubai

AI plays a vital role in digital marketing and holds enormous potential. It predicts analytics, magnified customer experiences, and targeted marketing, which undoubtedly results in an increased return on investment for businesses.

What is AI?

Artificial Intelligence (AI) is a technology that has been making remarkable and unexpected changes since its initial development. Different industries, including digital advertisement, are gradually integrating it to accelerate their growth. All the hype and speculation about the technology were well worth it.

Artificial intelligence is procuring popularity due to the following factors:

  • AI analyses databases correctly for valuable information. It works precisely and accurately, resulting in increased work efficiency.
  • With its advanced algorithms, it enhances the potential of a variety of gadgets. GPS trackers, voice control, home automation systems, etc. 
  • Through progressive learning, AI can quickly adapt to new input.

Marketing Automation consists of various CRMs that help in data management and customer service. It can create simulation models and provides personalization with the help of product information based on machine learning technologies and interaction with virtual assistants. Many brands have used Artificial Intelligence to contact their customers. Amazon, for example, uses AI to suggest products based on their previous purchases, reviews, and searches. 

AI can be formulated and implemented to fulfil different targets to leverage the outcome. Lexus launched its first advertisement, designed entirely by AI, in 2018. AI isn’t limited to creating ads, although some commercially available platforms use AI to develop advertisements quickly without human participation. From ad creation to targeting the public to buying ads, AI is changing rapidly in the advertising world.

In his excellent AI for Everyone course, Andrew Ng, the man behind the Google Brain, refers to digital advertising as an important use case for AI. For instance, machine learning, a core AI technology, is used across important advertising platforms to determine rates.

Revolution of Digital Marketing through AI

AI is taking over the individual role in predicting market trends since it has more excellent knowledge, forecast, and data analysis.

Some of the advantages of Artificial Intelligence are:

  • It better understands the public. AI analyses the data to predict the target of customers’ decisions and improve customers’ experience to provide them with exactly what they want.
  • It follows a constructive marketing strategy for your business using AI’s data-research system.
  • It increases productivity through a variety of repetitive jobs with AI. It is helping businesses in generating revenue as well as reduce costs. According to Forbes’ Joe McKendrick, “51% of decision-makers believe that cost reduction is the area where AI is growing first.”
  • Real-Time Customer Support system with the help of virtual assistants.

AI application is applied in the following areas:

Online Advertisement 

One of the most critical aspects of digital marketing is an online advertisement. It allows companies to reach out to their target audience quickly. Most online ads are spread using a sophisticated artificial intelligence mechanism called “Programmatic Advertising.”

Personalized Customer Experience

“Personalization is the new trend.” According to Evergage, 96% of marketers believe personalization is essential for providing excellent customer service. Today, AI has made it possible to determine millions of people’s likes and dislikes, behavioural patterns, interests, and activities. It collects and analyses the database while considering physiological, demographics, devices, geographical location, and others.

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